The Genius of “Jack’s Back”
In the 1990s, after an E. coli outbreak literally killed people and shattered public trust, Jack in the Box turned to TBWA\Chiat\Day. It led to one of the greatest brand comebacks in advertising history: “Jack’s Back.”
In the 1990s, after an E. coli outbreak literally killed people and shattered public trust, Jack in the Box turned to TBWA\Chiat\Day. It led to one of the greatest brand comebacks in advertising history: “Jack’s Back.”